Director of Marketing — Job Description

Position Summary

The Director of Marketing will lead marketing strategy and execution for a growing professional services organization serving public sector and education markets. This role is highly hands-on and plays a critical role in proposal development, brand positioning, events, and sales enablement.

The ideal candidate is a strategic thinker who excels at execution, understands RFQs/RFPs, and is comfortable operating as a player–coach in a fast-paced, growth-oriented environment.

Key Responsibilities

• Lead and support RFQ/RFP and proposal development across all service offerings

• Develop and maintain proposal templates, case studies, resumes, and pursuit materials

• Manage website content, social media presence, and digital communications

• Produce and distribute a bi-monthly marketing newsletter

• Plan and manage conference participation, including booth design and sponsorships

• Coordinate event invitations, RSVP tracking, and post-event follow-up

• Collect and develop customer testimonials and marketing video content

• Collaborate closely with sales leadership and executive leadership

• Manage external marketing vendors and creative partners

• Oversee and manage a defined annual marketing budget

Leadership Responsibilities

• Serve as a player–coach, mentoring and developing one direct report

• Establish scalable marketing systems, tools, and workflows

• Lead the continued evolution of the marketing function as the organization grows

Qualifications

• 8+ years of marketing experience, preferably in professional services

• Demonstrated experience with RFQs/RFPs and proposal development (required)

• Experience in construction, AEC, public sector, or education markets preferred

• Exceptional writing, editing, and content development skills

• Strong project management and organizational capabilities

• Ability to oversee and ensure quality of design, video, and digital content

• High attention to detail with a strong commitment to quality and consistency

• Comfortable working with senior executives and cross-functional sales teams

Compensation

• Competitive base salary

• Performance-based incentive structure tied to proposal success, marketing execution, and overall company performance